LEAP researchers are talking to shoppers at the Westgate Centre, Oxford, on the types of foods they eat from Monday to Sunday this week (24-29 June 2019). Located near the entrance of John Lewis, the LEAP researchers want to meet everyone from the BLT’s (meat for breakfast, lunch and tea), to ‘clean and lean’ protein fiends, unfaithful vegetarians and people who just can’t resist their Saturday night kebab to understand more about Britain’s meat-eating habits. They will guide visitors through a simple three-step process to find out which of twelve ‘Meat Personas’ they fit into (vegan options available) and the impact their relationship with meat could have on their health and the environment.
Lucy Yates, Public Engagement Co-ordinator for the Livestock, Environment and People (LEAP) research project that is running Meat Your Persona said, “The public conversation about meat eating is being increasingly framed as a black-and-white issue; vegan or carnivore, plant-based food fad or grass-fed traditionalist. However, the reality of daily meat-eating in the UK and its impacts are more complex.
“Replacing 100 kcals a day of red or processed meat with yoghurt or cheese could reduce someone’s risk of heart disease but increasing numbers of intensive farms to supply more dairy products could have adverse environmental impacts. Eating only one serving of red meat a week could help keep planetary warming under 2oC, but low-meat diets have been linked to anaemia. Every person and their habits are different and scientists are here to help people make informed choices that are right for them not dictate a mythical one-size-fits-all approach.”