London, 5th May 2021: 'Meat Your Persona' is a new touring installation designed to get the UK talking about eating meat, its environmental impact, and how much meat is actually good for you. Drawing on research from LEAP (Livestock Environment and People) at the University of Oxford, the pop-up initiative has been created by public engagement consultancy The Liminal Space and funded by Wellcome.
Meat Your Persona launches on Friday 28th May in Cardiff at St David’s Shopping Centre, and will then travel to Leeds, Newcastle, Blackpool, Glasgow to spark conversations with members of the public about the impact of eating too much meat on the environment and on individuals’ health.
Visitors to the installation will find a series of intriguing structures, each housing part of an interactive quiz where they can discover which one of the six ‘meat personas’ they are: from 'Part-time Carnivore' to ‘Adventurous Eater', before learning how to make their eating habits better for their health and the health of the planet. LEAP researchers will be on-hand to share the latest insights on meat production and consumption and there will also be opportunities for the public to share their views and to get involved with LEAP’s ongoing research, including a study of people trying to reduce their meat intake.
Amanda Gore, Director at The Liminal Space, commented, "Reducing our meat consumption is a crucial way each of us can lessen our impact on the planet, and at the same time potentially reduce our risk of certain diseases. But public understanding and mobilisation around the topic is lacking and discussing dietary choices can make people feel blamed or shamed. By using an approachable, personal lens to view this global problem, Meat Your Persona encourages visitors to reflect on their own eating habits and discover the changes most relevant to them and their lifestyles, as well as introducing them to the wider structural changes that need to take place in the food system.”
Another important part of the project is to listen carefully to the points of view of the public to better understand where they feel change needs to happen and how they feel about making a change themselves. As the installation tours it will be collecting thoughts and comments from people across the country and will be sharing these back with policy and decision makers in order to help inform future food policy.